A representative is available now: Live Chat Software


Perceived Value

Perceived Customer Value Perceived customer value is a concept that points out that success of a product is largely based on whether customers believe it can satisfy their needs. This phrase emphasizes that when a company develops its brand and markets its products, customers ultimately determine how to interpret and react to marketing messages. To […]

starbucks-vs.- dunkin-donuts-prices

So if a company can grow when they charge twice as much for an inferior product…  Think how much a company can grow charging a competitive price for a superior product.  Growth is endless.  It just depends on how each person in the organization makes the customer feel…

Who Said Patches Aren’t in Style?

Who ever said patches and fashion aren’t in style anymore obviously have yet to see Raf Simon’s new parka collection. Simons debuted his collection this past June in Paris. Fahsionistas were introduced to Simon’s signature parka with various patches on display.  After seeing these parkas, fashion lovers will never doubt fashion and patches again.   […]

Raf Simons


Mr. Simons relishes in his privacy and is rarely seen outside of his runway shows. He is a man of mystery. Little is known about his private life. We can assume that he lets his clothes speak for him. His collection is bold and brash. Maybe his collection acts as his ultra-ego.

raf simons parka



Using patches to decorate his parka was genius! because patches can say and represent so much. For a man of few words these patches do a superb job at marketing the parkas. This designer understands the purpose of a patch and uses it to his advantage. The parka is a combination between chic and edgy.

 raf simons parka 2


His collection is for people that truly understand and appreciate fashion as an art. His parkas are not for frugal buyers, as they cost $2,138.00. Thank you Raf Simons for proving that patches and fashion are as modern as ever!

raf simons parka 3